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Drive by Lyonsdown

Drive by Lyonsdown

Biography

Drive is the content marketing strategy division of Business Reporter.

At Drive we work with companies to help raise their profile and share of voice in their markets through effective content marketing.  We produce, frame and deliver engaging content to the right audience, raising brand awareness and profile to build trust between the brand and its target audience.

86% of B2B marketers use content marketing in their marketing strategies – because it works:

  • Content marketing drives conversion rates 6 times higher than traditional marketing (CMI)
  • Businesses publishing 16+ posts a month get about 4.5 times more leads than businesses publishing fewer than 4 posts (Hubspot)
  • Websites with blog content get 434% more search engine results than sites that don’t (TechClient)

Drive’s services include:

Strategy – Drive can develop and put together a complete content marketing strategy for your business

Creation – We have produced tens of thousands of pieces of thoughtful and provoking content for the likes of Google to IBM, including Video, Articles, Opinion Pieces, Magazines, Websites, Microsites, Platforms, Marketplaces, Ad formats

Delivery – We also help get engagement with the content that we create. We use:

  • Programmatic
  • Premium networks
  • Premium sites
  • Social networks
  • Our own ‘Influencer’ network built up with leading influencers across social platforms within key market sectors
  • Content discovery platforms
  • E mail
  • VOD

Analysis – Our team has expertise in and an extensive suite of analytics tools providing data intelligence for reporting and attribution giving insight in ROI and engagement

We understand that no two clients are the same at Drive. We do not have a cookie cutter approach and with each client we take on we embark on a partnership that yields results and actionable insight.  Email info@drivecontent.co.uk for more information.


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