DIGITAL CONTENT PLENARY
Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing!
Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through some of the latest stories, learnings and tricks we’ve learned along the way.
A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.11:30
In the space of three years, Great British Entrepreneur of the Year Lee Wilcox has taken a bootstrapped idea and turned it into a 7 figure business by growing a niche audience of over 2 million followers across social media. Lee will explain how On The Tools has become the dominant creative force across the UK Construction Industry.15:45
How to avoid reputational risks from poorly structured campaigns
Staying compliant: avoiding legal and contractual problems
Putting people first: managing HR risks
Keeping Mum: how not to leak secret information in your social media marketing
Reflecting your brand through tailored bot services
Making factors like tone of voice and accent a content feature
Using bots with the right audience: who hates them and who doesn’t?