UK Head of Brand
Taking to the world of marketing following a stint in athletics, Catriona began her career agency side in strategic brand building for the likes of Unilever, Reebok, Diageo and Virgin Atlantic, amongst others.
For the past 5 years she has been working client side in the Gaming sector, helping brands shift their approach from a product marketing focus towards brand equity building and driving purposeful engagement with their audiences.
Currently at Virgin Games, Catriona has overseen the recent launch of their integrated brand campaign, and continues to work with the team at Virgin Management to bring purpose driven initiatives to market.
Alongside her work, Catriona is a passionate cyclist and can often be found racing or taking part in unique challenges such as the 2016 Virgin Strive Challenge!