Product Marketing & Insight Director
Bedir began his media career in 2002, planning and buying print campaigns at Initiative and later MEC, where he retrained in digital planning and buying. Soon promoted to Group Account Director, Bedir worked on a number of forward facing (at the time) task forces, investigating the rise and use case for social, mobile and native advertising. He also specialised in bedding new clients into the agency, defining, implementing and measuring digital led campaigns for clients such as EE, B&Q and Morrisons.
Once promoted to Group Operations Director, Bedir was heavily involved in defining and implementing the merger of the print and digital teams at MEC to create one MEC Activation team. He worked on process, training and best practice for all members of the team as well as managing key clients, deals and contracts.
In 2015 Bedir moved to MailOnline as Head of Product, helping define the company’s new monetisation strategies both in terms of ad formats and also deeper partnerships with key clients and third party tech providers. Core to this was working on growth strategies for areas such as Native Content, Data Partnerships, Distributed Content and Campaign Effectiveness.
The following year Bedir moved on to run MailOnline’s Insight team as Product Marketing and Insight Director. While he’s still involved in traditional insight and research techniques to help inform pitch responses and campaign effectiveness, Bedir’s increasingly involved in data led strategies and partnerships. With a specific interest in how MOL can leverage the huge amounts of first party data that pass through the business, Bedir is part of the data task force pulled together from all parts of the business to rapidly grow MailOnline’s strength in this area. Increasingly he works with third party data providers and clients’ own DMP data to help build understanding of a customer’s interests and behaviours. He’s also involved in developing new tools and partnerships to prove ROI and effectiveness for both performance and brand based campaigns.
Bedir’s a strong believer in test, learn and optimise, always keen to try new digital strategies that have a measurable and useful outcome. He regularly reads, and produces, industry thought pieces that are distributed through the wider DMGT business. In his spare time Bedir puts his own marketing and ecommerce skills into practice running his own ecommerce store online and via Amazon, selling a product he designed, patented and manufactured.