Agenda


The Digital Content Summit 2018

Discover our 2018 agenda below

DIGITAL CONTENT PLENARY

SPRINGBOARD DISCUSSION: The point of content – what metrics matter?

  • Is the conversion into sales always the end objective for content?
  • Measuring effectiveness, rather than focusing on vanity metrics
  • When different metrics are appropriate, and when they should all be ignored

by Ed Bussey, CEO, Quill Show Profile

by Jason Miller, Global Content Marketing Leader, LinkedIn Show Profile

by Carlos Cartu, Business Marketing Director EMEA, Twitter Show Profile

by Marc Goodchild, Head of Digital Content Strategy & Product, Turner EMEA Show Profile

09:05

KEYNOTE: Strengthening your brand through global diversity

  • Making your international offices an asset to content, rather than a challenge
  • Managing consistency of tone and brand image throughout multiple regions
  • Tapping into your audience’s thirst for knowledge from diverse places

by Jaclyn Lee Joe, CMO, BBC Show Profile

10:05

KEYNOTE: How do you get your point across?

  • The importance of storytelling: engaging your audience through compelling content
  • Outlining the key components of story construction

by Daryl Fielding, Former Brand Director, Vodafone Show Profile

10:35

Refreshment Break & Networking

11:00

Roundtables

11:30

WORKSHOP : Growth Marketing – Power Session

Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing!

Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through some of the latest stories, learnings and tricks we’ve learned along the way.

A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.

by David Arnoux, Co-Founder & Head of Growth, Growth Tribe Show Profile

11:30

Lunch & Networking

12:30
Adrian Swinscoe, Consultant & Forbes contributor

CASE STUDY: Building a community through a 360 approach

by Joanna Wells, Vice President Comedy Central & MTV International, Viacom Show Profile

13:40

CASE STUDY: Performance targeting on social forums

  • Why is Facebook advertising so attractive?
  • Developing other ways of targeting customers
  • Exploring successes and pitfalls on the quest to provide an alternative

by Nell Boase, Chief Product Officer, Mumsnet Show Profile

14:05

PANEL DISCUSSION: Is Facebook advertising worth the money?

  • Adjusting to Facebook’s visibility changes and the impact on click-through traffic
  • Shifting towards content that provokes conversation and organic sharing
  • Playing the algorithm to improve reach: is the revenue model sustainable?

by Alysha Smith, Global Head of Marketing, PR and Advertising, Magnuson Worldwide Show Profile

by Joanna Carrigan, Head of Branded Content, News UK Show Profile

14:30

Refreshment Break & Networking

15:15

CASE STUDY: Monetising a niche through video and social media

In the space of three years, Great British Entrepreneur of the Year Lee Wilcox has taken a bootstrapped idea and turned it into a 7 figure business by growing a niche audience of over 2 million followers across social media. Lee will explain how On The Tools has become the dominant creative force across the UK Construction Industry.

by Lee Wilcox, CEO, On The Tools Show Profile

15:45

HOW TO: Manage social media risk

  • How to avoid reputational risks from poorly structured campaigns

  • Staying compliant: avoiding legal and contractual problems

  • Putting people first: managing HR risks

  • Keeping Mum: how not to leak secret information in your social media marketing

by Jeremy Swinfen-Green, Head of Content Marketing Strategy, Lyonsdown Show Profile

16:10

Chair’s Closing Notes

17:00
Sam Hill, Head of Engineering, BBC

CASE STUDY: Delivering content that connects with clients

  • How does your audience interact with your brand? Tracking the user journey from desktop to mobile
  • Striking a balance between innovation and audience expectation
  • Delivering unique content tailored to your audience’s interests and needs

by Iain Sawbridge, Chief Marketing and Digital Content Officer, Beano Studios Show Profile

13:40

HOW TO: Deliver content that lasts via the science of reading

  • Evolving communication: why visual and interactive content is increasingly important
  • Gaining insights into the necessary steps for creating content that counts, and fighting disposable content
  • Why is the medium truly the message in today’s marketing?

by Nick Mason, CEO & Founder, Turtl Show Profile

14:05

PANEL DISCUSSION: Getting ahead in Voice

  • Working with Google Voice, Alexa and Siri: making sure your content comes up first
  • Retaining brand loyalty and content ownership in Voice tech
  • Will preferred or sponsored brand relationships with Voice tech lead to a brand war?

by Belinda Rowe, Group Head of Content, Publicis Media Show Profile

by Ben Bale, Creative Innovation Director, DRUM Show Profile

by Andrew Cocker, Senior Global Director of Brand Marketing, Expedia Show Profile

14:30

Refreshment Break & Networking

15:15

CASE STUDY: What does your bot say about your company?

  • Reflecting your brand through tailored bot services

  • Making factors like tone of voice and accent a content feature

  • Using bots with the right audience: who hates them and who doesn’t?

by Ritesh Patel, Chief Digital Officer, Ogilvy Health & Wellness Show Profile

15:45

CASE STUDY: Wikipedia’s approach to copyright literacy and the Digital Commons

  • Managing IP for crowdsourced content
  • Educating your users on licencing before taking their content

by John Lubbock, Communications Coordinator, Wikimedia UK Show Profile

16:10

MARKET UPDATE: Direct marketing – what will the new data regulations stop you doing?

  • Ensuring your use of data for marketing doesn’t earn you a fine
  • Requirements for data usage and protection that you must comply with
  • How will this impact your day-to-day operations?

by Rocio de la Cruz, Principal Associate, Gowling Show Profile

16:35

Chair’s Closing Notes

17:00

NETWORKING

Drinks Reception

17:00
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