DIGITAL CONTENT PLENARY
Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing!
Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through some of the latest stories, learnings and tricks we’ve learned along the way.
A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.11:30
In the space of three years, Great British Entrepreneur of the Year Lee Wilcox has taken a bootstrapped idea and turned it into a 7 figure business by growing a niche audience of over 2 million followers across social media. Lee will explain how On The Tools has become the dominant creative force across the UK Construction Industry.15:45
When it comes to content creation and curation, understanding your audience is the first challenge. Here we will demonstrate a framework on how content creators can identify, segment and actively listen to their target audience in order to fuel their content creation and marketing strategies.16:10