Agenda


The Digital Content Summit 2018

Discover our 2018 agenda below

DIGITAL CONTENT PLENARY

Chair’s Welcome

09:00

SPRINGBOARD DISCUSSION: The point of content – what metrics matter?

  • Is the conversion into sales always the end objective for content?
  • Measuring effectiveness, rather than focusing on vanity metrics
  • When different metrics are appropriate, and when they should all be ignored
09:05

KEYNOTE: Understanding what success looks like

  • Comparing the impact of content against overall business objectives
  • Is your digital marketing a cost centre or revenue driver?
10:05

KEYNOTE: How do you get your point across?

  • The importance of storytelling: engaging your audience through compelling content
  • Outlining the key components of story construction
10:35

Refreshment Break & Networking

11:00

Roundtables

11:30

Workshop

11:30

Lunch & Networking

12:30

CASE STUDY: VR content that worked

  • When and where is VR content implementable and accessible?
  • Calculating the ROI of VR content
  • Using VR effectively: the do’s and don’ts.
13:40

HOW TO: Get ahead in Voice

  • Working with Google Voice, Alexa and Siri: making sure your content comes up first
  • Improving brand loyalty to ensure customers ask for you
  • Responding to voice searches: creating content that answers direct questions
14:05

PANEL DISCUSSION: Why aren’t they calling your name?

  • Retaining brand loyalty and content ownership in Voice tech
  • Getting consumers to move through voice response into your website
  • How do you deal with Google, Apple and Amazon scraping your IP?
  • Will preferred or sponsored brand relationships with Voice tech lead to a brand war?
14:30

Refreshment Break & Networking

15:15

CASE STUDY: What does your bot say about your company?

  • Reflecting your brand through tailored bot services
  • Making factors like tone of voice and accent a content feature
  • Using bots with the right audience: who hates them and who doesn’t?
15:45

HOW TO: Bring machine learning into your marketing strategy

  • Bridging the knowledge gap between marketing and IT
  • Automating digital marketing: what can be done with minimal resources?
  • Customising the user experience through machine learning
16:10

CASE STUDY: Using your product to keep the conversation going

  • Strengthening brand loyalty through post-sales content
  • Outside the box: using packaging to share content and increase interaction with your brand
  • Working with QR, NFC and RFID as a content delivery platform
16:35

Chair’s Closing Notes

17:00

HOW TO: Optimise real time marketing campaigns

  • Resourcing and managing live events for maximum engagement
  • Planning real time content in advance, whilst keeping reactive
  • Maximising content release with open channel interaction
13:40

CASE STUDY: Working with influencers to expand your reach

  •  Attracting influencers: putting together an appealing proposition
  •  Coordinating internal and external channels of distribution
  •  Aligning content schedules with international influencers
14:05

PANEL DISCUSSION: Is Facebook advertising worth the money?

  • Adjusting to Facebook’s visibility changes and the impact on click-through traffic
  • Shifting towards content that provokes conversation and organic sharing
  • Playing the algorithm to improve reach: is the revenue model sustainable?
14:30

Refreshment Break & Networking

15:15

CASE STUDY: Delivering content that connects with clients

  • How does your audience interact with your brand? Tracking the user journey from desktop to mobile
  • Striking a balance between innovation and audience expectation
  • Delivering unique content tailored to your audience’s interests and needs
15:45

HOW TO: Make the most of your audience data

  • Using this expanded knowledge of your customers to increase engagement and loyalty
  • Identifying clear goals for analysing your market segmentation
  • Extracting beneficial insights from data analysis
16:10

BUSINESS UPDATE: What will the new data regulations stop you doing?

  • Ensuring your use of data for marketing doesn’t earn you a fine
  • Requirements for data usage and protection that you must comply with
  • How will this impact your day-to-day operations?
16:35

Chair’s Closing Notes

17:00

NETWORKING

Drinks Reception

17:05
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