Full agenda of Digital Content Summit.
09:00 Chair’s Welcome by Catherine Maskell, Managing Director, CMA Show Profile
PANEL DISCUSSION: What’s the point of content and which metrics matter?
Is the conversion into sales always the end objective for content?
Measuring effectiveness, rather than focusing on vanity metrics
When different metrics are appropriate, and when they should all be ignored
09:05 KEYNOTE: How do you get your point across?
The importance of storytelling: engaging your audience through compelling content
Outlining the key components of story construction
10:05 Nurturing and building the best of British IP on the global stag
Making your international offices an asset to content, rather than a challenge
Managing consistency of tone and brand image throughout multiple regions
Tapping into your audience’s thirst for knowledge from diverse places
10:35 Refreshment Break & Networking
11:00 Roundtables
Turning content into sales – why people buy
How have you revised your content amplification strategy for 2018?
Managing social listening
Creating successful video campaigns
Content benchmarking – what counts as engagement
11:30 WORKSHOP : Growth Marketing – Power Session
Building products isn’t enough. Marketing channels are saturated. Rapid Experimentation and Growth Marketing skills help you beat the competition and keep growing!
Growth comes from a mix of behavioural psychology, coding, creative marketing and data analysis. Having spent the last couple of years building, coaching and training regiments of growth teams and growth marketers, in this talk I’ll run you through some of the latest stories, learnings and tricks we’ve learned along the way.
A brief but information-packed power session covering the process, mindset and tools that will help you on your journey towards a more consumer centric, experiment- and data-driven organisation.
11:30 Lunch & Networking
12:30 CONNECTING ON SOCIAL MEDIA
HOW TO: Manage social media risk
How to avoid reputational risks from poorly structured campaigns
Staying compliant: avoiding legal and contractual problems
Putting people first: managing HR risks
Keeping Mum: how not to leak secret information in your social media marketing
13:40 HOW TO: Use influencers to gain trust and tell your brand story
Attracting influencers: putting together an appealing proposition
Planning content production and distribution
Measuring effectiveness and ROI
14:05 PANEL DISCUSSION: Is Facebook advertising worth the money?
Adjusting to Facebook’s visibility changes and the impact on click-through traffic
Shifting towards content that provokes conversation and organic sharing
Playing the algorithm to improve reach: is the revenue model sustainable?
14:30 Refreshment Break & Networking
15:15 CASE STUDY: Monetising a niche through video and social media
In the space of three years, Great British Entrepreneur of the Year Lee Wilcox has taken a bootstrapped idea and turned it into a 7 figure business by growing a niche audience of over 2 million followers across social media. Lee will explain how On The Tools has become the dominant creative force across the UK Construction Industry.
15:45 HOW TO: Use data for bullet-proof marketing and content creation
When it comes to content creation and curation, understanding your audience is the first challenge. Here we will demonstrate a framework on how content creators can identify, segment and actively listen to their target audience in order to fuel their content creation and marketing strategies.
16:10 Chair’s Closing Notes