Digital Content Summit 2017
23rd May 2017, London W8
The Digital Content Summit is a must-attend event for all senior professionals interested in publishing, content development, social media, digital, marketing, innovation, creative and brand management
Patrick CollisterHead of Design, Google
Emmeline PurcellSenior Brand Manager - Ribena, Lucozade Ribena Suntory
Emmeline Purcell is a big Ribena fan! She is currently Senior Brand Manager for Ribena at a very exciting time for Ribena. Since joining Lucozade Ribena Suntory in 2015 she has led the expansion of Ribena Light which is delivering fantastic growth for Ribena’s Drink Now portfolio. She has also led successful campaigns to drive…
Sanjay SudraHead of Digital Transformation, Merlin Entertainments
Join your cross-industry peers and soak up all the knowledge from 20+ top notch speakers including Contiki Holidays, Google, KPMG Nunwood, Schneider Electric, Telegraph Media Group, The New York Times and Virgin Media.
This summit will equip you with content ammunition in order to create, deliver and monetise your content and brand.
Breaking down internal silos to improve organisation-wide service
Developing service strategies to cater to changing consumer lifecycles
Designing customer-centricity into the organisation and product from the start
Driving engagement and monetization through increased brand loyalty
Building an effective multi-channel strategy
Upskilling customer service staff to resolve more complex issues
Using data analytics to drive engagement and inform product development
The agenda starts by looking at how customers will access content tomorrow – the new channels and behaviours – and how that impacts content ownership in a world of crowd-sourced and consumer-created content in two distinct streams.
The multi-channel management stream will look at planning content production for social media, video and VR, with a look at flexible responses to rising trends and channels.
We will be looking at popular current channels and ones likely to be popular in the future channels and you will have the opportunity to discuss strategies for maximising their value with your peers.
Perfect for: Chief Editors, Head of Social Media, Innovation Director, Head of Digital Content or Creative Advertising Director
The consumer behaviour and analytics stream will look at consumer lifecycles, the connection between brand and loyalty, and using data analytics to track engagement and ROI.
Learn how to use data to understand where, when, how and why the consumer interacts with the brand, allowing for better forecasting of interests, a clearer understanding of brand loyalty, and tracking metrics for engagement and ROI.
Perfect for: Chief Marketing Officers, Head of Brand Loyalty/Engagement, Customer Insight Directors, Heads of Brand or Communications Director.
This year, summit will be co-located with Customer Focus Live, giving you the opportunity to compare notes with consumer experience experts on how to communicate effectively with your audience, best practices in multi-channel communications, and using data to fully understand what the consumer wants.