Digital Content Summit 2017
23rd May 2017, London W8
The Digital Content Summit is a must-attend event for all senior professionals interested in publishing, content development, social media, digital, marketing, innovation, creative and brand management
Patrick CollisterHead of Design, Google
Patrick Collister is a Creative Lead in The ZOO, Google’s creative think-tank. In previous lives, he was the Executive Creative Thingamabob and Vice Chairman of Ogilvy & Mather UK, which was fun, then the European Executive Creative Watchamacallit for a network of direct marketing agencies, which was not. In 2007 he co-founded Directory magazine and…
Raquel BubarDirector of T Brand Studio International, The New York Times
Raquel Bubar leads the international arm of T Brand Studio, the content marketing team at The New York Times. She manages native advertising campaigns for a broad range of industries including consumer, finance, corporate and luxury, for clients including Philips, UBS, Shell, Ford, Vacheron Constantin and Cartier. Raquel first joined T Brand Studio in New York…
Jamie SterryUK Head of Brand, innocent drinks
I believe that marketing is all about creating connections and building relationships. Like most things in life, the more interesting the work, the more people will connect with it, so I always strive to do something that will get noticed. Currently at innocent I look after the brand team in the UK, responsible for connecting…
Join your cross-industry peers and soak up all the knowledge from 20+ top notch speakers including Contiki Holidays, Google, KPMG Nunwood, Schneider Electric, Telegraph Media Group, The New York Times and Virgin Media.
This summit will equip you with content ammunition in order to create, deliver and monetise your content and brand.
Breaking down internal silos to improve organisation-wide service
Developing service strategies to cater to changing consumer lifecycles
Designing customer-centricity into the organisation and product from the start
Driving engagement and monetization through increased brand loyalty
Building an effective multi-channel strategy
Upskilling customer service staff to resolve more complex issues
Using data analytics to drive engagement and inform product development
The agenda starts by looking at how customers will access content tomorrow – the new channels and behaviours – and how that impacts content ownership in a world of crowd-sourced and consumer-created content in two distinct streams.
The multi-channel management stream will look at planning content production for social media, video and VR, with a look at flexible responses to rising trends and channels.
We will be looking at popular current channels and ones likely to be popular in the future channels and you will have the opportunity to discuss strategies for maximising their value with your peers.
Perfect for: Chief Editors, Head of Social Media, Innovation Director, Head of Digital Content or Creative Advertising Director
The consumer behaviour and analytics stream will look at consumer lifecycles, the connection between brand and loyalty, and using data analytics to track engagement and ROI.
Learn how to use data to understand where, when, how and why the consumer interacts with the brand, allowing for better forecasting of interests, a clearer understanding of brand loyalty, and tracking metrics for engagement and ROI.
Perfect for: Chief Marketing Officers, Head of Brand Loyalty/Engagement, Customer Insight Directors, Heads of Brand or Communications Director.
This year, summit will be co-located with Customer Focus Live, giving you the opportunity to compare notes with consumer experience experts on how to communicate effectively with your audience, best practices in multi-channel communications, and using data to fully understand what the consumer wants.